Perennial sustainability

As I woke up to my 37th birthday and hugged my boys, my modest ambition of wanting to live until my 120th birthday came back, nagging… Nagging and knocking for action. For sustainability. As we were heading to the school bus stop, I took a closer look to my neighbours and realised that for years, theseContinue Reading

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Sustainability and environmental awareness through gratefulness

Whether a corporation or an individual, I believe we are all drifting towards a comfortable numbness that makes us take for granted some vital elements. The end of the year always comes with its share of reflection. And what has been irking me these past few celebrations, is an over-indulging attitude we all adopt duringContinue Reading

One Response to Sustainability and environmental awareness through gratefulness

  1. Hassan says:

    Hi Zeina,

    First of all, let me congratulate you for the good job and great efforts you are putting in CSR.
    Through my litte experience, I believe that most of the people in “poor/emergent” countries need food but what they need most is a higher level of education (whatever the current level is): building libraries are a first step, giving means to learn international languages (English, German, Chinese…), access to computers…

    Do you have any plans in this direction? I would love to have your thoughts.

    Best regards,


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How to learn CSR lessons through your life experiences…?

Recently, I had set off on an attempt to climb Mt Blanc, the tallest mountain in Europe, to raise awareness about glaciers receding and water scarcity in the UAE. On a tight schedule, I had planned just a window of opportunity for my climb. The date was set: July 21st at 1am. A week beforeContinue Reading

4 Responses to How to learn CSR lessons through your life experiences…?

  1. First of all I want to say wonderful blog! I had a quick
    question which I’d like to ask if you don’t mind.
    I was curious to find out how you center yourself
    and clear your thoughts prior to writing.

    I have had trouble clearing my mind in getting
    my ideas out there. I do take pleasure in writing however it just seems like the
    first 10 to 15 minutes are wasted just trying to figure out how
    to begin. Any recommendations or tips? Cheers!

    • Zeina says:

      Thank you for your comments! As for the writing tips, all I could say is… “Don’t try, just share what you have to say, with an open mind. The words will follow”. And… only write when you really have something to share.

  2. Great blog Zeina! Really like what you are doing! All the best for 2013!

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How can Corporate Social Responsibility positively impact your bottom line?

Social responsibility and profitability are not mutually exclusive. If anything, Corporate Social Responsibility has repeatedly proven to positively impact your P&L, or  bottom line if so to speak. However, start by binning any preconceived ideas and take a fresh outlook on your CSR intentions.   Just the definition of CSR by itself is a challenge:Continue Reading

9 Responses to How can Corporate Social Responsibility positively impact your bottom line?

  1. Nene Amen says:

    Would appreciate learning from best practices

  2. Richard says:

    Hello Zeina,
    i have a paper that says?
    Discuss and debate the ability of supply chain managers to ensure CSR shared values are established throughout a global supply chain. please advice how sheared values can affect a global supply chain.

    Thanks for your time and assistance

    • Zeina says:

      Hi Richard,
      Operation performance is closely intertwined with sustainability. It is by improving both that you create shared value.
      To establish shared value throughout a global supply chain, you need to look at each stage of the process: from sourcing the natural resource to selling the finished product, each step becomes an opportunity to encourage sustainable production while having a positive, long-term social impact.

      • Richard says:

        Thank you Zeina , actually got good ideas from you blog as I started writing my essay

        Thanks for such a simplified and understanding blog


  3. Eric Masters says:

    Hi Zeina,
    I ran across your site while researching CSR for a paper I have been asked to give here in Australia regarding Human Right and Child Labour and I am making an argument for CSR. I also detail it in my thesis I am finalising relating to TNCs, the race to the bottom in labour relations in the Philippines. That’s the gist of it anyway. I just wanted to say I had no idea there was someone focusing on this out there that is as clever as you appear to be ! Ever need any help, let me know. Thanks for the information and I will of course ensure they know who you are!

  4. NNADI NGOZI says:

    hi Zeina,
    pls my project topic is the effect of corporate social responsibility on organisational performance. pls i need your help on how to go about it and time is no longer on my side. i only have one month left to complete it but am still on chapter one.
    pls i need your help.

  5. ekumah angel says:

    Hi Zenna, pls what are the duties of an auditor as regards ethics and social responsibility in an organization

  6. Shahzad Zeb says:

    Is CSR a part of company’s HR or Marketing?

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Corporations: time to step up your Corporate Social Responsibility commitment!

Corporate Social Responsibility OR Commitment to Sustainability and Respect? Picture this: a construction company wins a big project in a foreign market. To execute it, brings along its employee, its know-how, and even its screw-drivers. Completes the project to success, cashes in the big cheque, and leaves, priding itself of having accomplished a major project.What about theContinue Reading

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