As I woke up to my 37th birthday and hugged my boys, my modest ambition of wanting to live until my 120th birthday came back, nagging…
Nagging and knocking for action. For sustainability.
As we were heading to the school bus stop, I took a closer look to my neighbours and realised that for years, these people have been doing the same exact thing every morning.
The “system’s sustainability”. Keep everything and everyone in order, stay in line, we’ll take care of you. And while you stand in line, the system feeds you with Marketing messages, making you believe what you never did, need what you don’t, and flock with other million people. You are safe, just stay in line and smile. You are conned to take up a life you are not sure is yours.
As I look at my boys running around, climbing sign poles and fooling about while everyone is standing in line, I wonder what system they will fit in… If any, if ever!
Sustainability, Corporate Social Responsibility, Corporate Governance, …am I missing another savvy definition? I have recently attended a summit where these serious matters were “discussed”. Where the major players who promote and spread the use of renewable energy in the region patted themselves in the back and congratulated each other for that amazing initiative of forming one in another thousand forum/group/discussion platforms.
As the system gets busy designing, discussing, arguing, reviewing, perusing, implementing, assessing new sustainability measures, procedures, policies, rules, regulations, “we” end up staying in line and sleep walking through our lives waiting for guidance.
What if a black sheep broke through that system? And what if true sustainability stemmed from tuning in with what’s around you, understanding the real power of what made “planet universe” sustainable for million years before we eruditely started designing our own set of rules?
A back to basics? A daily recall of what consideration means?
The best Sustainability practices and lessons are around us, in nature’s perfection and beauty, in children’s laughter, in our internal sparkle that the smart “system’s sustainability” works hard to switch off…
At least, that’s my thought of the day
Happy birthday LIFE!