I often get asked this question “what is CSR?”
“Corporate Social Responsibility”
Three words that resonate well.
Three very serious, committing words. Three words that everybody uses, but not everybody embraces.
Three very serious words that should translate into fulfilling, engaging and meaningful actions.
CSR is about meaningful actions
What are meaningful actions?
From Nepal to Antarctica, from Europe to the Middle East and beyond, no stone should be left un-turned, no corner un-reached to.
From developing youth programs, to raising awareness about a healthy life style
From engaging on pediatric cancer issues to embarking on environmental expeditions
From installing solar panels in the desert to empowering women on environmental issues and the urge to stand up and act.
CSR isn’t just about writing a big cheque. CSR is a source of opportunity, innovation and competitive advantage.
A real CSR strategy
“Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.” – Sun Tzu
To some corporations, CSR is a way of washing off their conscious, of offsetting activities that impact negatively the environment and society they operate in.
So they embrace this attractive concept.
Develop brilliant strategies, write reports and then… once presented to the board, wonder where to start, what to do, whom to do with and how?
To some corporations, CSR is a way of life.
To all corporations, CSR is becoming inevitable.
Does your CSR strategy look like this?
Random and scattershot intentions to engage?
A well thought out CSR strategy is not a random mishmash of disparate, feel good initiatives.
A CSR strategy is about positively impacting your bottom line, boosting your employees’ moral and engagement, fostering brand loyalty, and much more.
However, to be effective in your CSR efforts and to reap all the beneﬁts, you will need to do more than simply doing good in your community .
You will need to approach CSR strategically, as a viable component of your overall business strategy, along with marketing, branding, innovation, talent management, and operations.
And you will have to effectively tell your CSR story.
What are innovative and powerful CSR strategies?
They align your business objectives to the needs of your environment
Is your main focus promoting renewable energy? Or creating a healthy environment for your employees?
I am currently working with schools on the implementation of a “Healthy Living” programme, encompassing the importance of nutrition and physical exercise to teach students and parents alike the basics of a healthy lifestyle. Alongside this initiative, based on the “BE THE CHANGE” hashtag, the program aims to empower youth to take leadership in their communities and create a better world.
Start today. Contact me, share your ideas and concerns, and let’s make it happen!
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