Meet me

  • Are you struggling with your CSR efforts?
  • Do you feel the need to work on a CSR strategy and have no resources to do so?
  • Are you conscious about the value it would add to your stakeholders, employees and customers, yet don’t know where to start?
  • Are you active in your home markets and not so in the UAE and Middle East?

Don’t look any further. Together we will create the right platform of activities with in mind the CSR underlining principles that will drive the growth of your company.

What does it mean?

With you and for you, I will…

DESIGN… By delivering a full-fledged, comprehensive strategy evolving around the success pillars: your community – your environment – your marketplace – your workplace

LEAD… By delivering on projects you may not feel very comfortable venturing into…

INNOVATE… By delivering creative and successful CSR solutions and initiatives…

COACH… By demonstrating how diversity and difficulties can be turned into group achievements

MOTIVATE…By stopping and celebrating success when all of the above has been accomplished…

“Zeina is a very talented individual and was a key team member.

Zeina’s ability to grasp the concepts and in return provide a strategies for marketing and communications was outstanding.

Zeina is hardworking and fun to be with and will do whatever it takes to get the multiple tasks done, on time and within her allocated budget. She is pleasure to work with and I wish her the very best in her career.”

Michael Cox, Development Director, ALDAR Properties PJSC 

Who is Zeina?

Adventure coupled with relentless energy

a mind bubbling with ideas

Dedicated to make a difference

Committed to see you succeed

Boundaries exist only if you see them

Problems arise where they’re given room

Life blossoms regardless of hurdles

Gifted with a positive energy defying the most tenacious resistance

I am known for making things happen and detangling difficult situations

I find my way to people’s minds and hearts, no matter how difficult they may be…


Born Lebanese – Raised in the UAE – Studied and lived in Europe – Mother of two children – Adventurous, tenacious, curious, 

My path of life gifted me with the ability to navigate between cultures, my greatest strength lies in understanding the differences that unite us, in bringing together people from all walks of life.

With my corporate hat on, I strived and built a successful career in Marketing/Communications/Fundraising and Business Development for world leading companies.

On a personal level, I have always been driven by the call to make a difference and contribute to the world. In the past 7 months, I have undertaken two major CSR challenges:

  • Climbing to success Island Peak – 6,189m – in the Himalayas, in an initiative to raise-funds and awareness towards pediatric cancer patients with the support of Virgin Megastore, The Rotary Club of Dubai and Al Nasr Contracting group.
  • Embarked on an environmental expedition to Antarctica to demonstrate the ongoing support of Total for a sustainable future. 

Being a firm believer of being the change I want to see in this world, and because of my urge to act rather than talk, I recently created the “Smile For Hope” foundation in Nepal whose primary action is to raise funds and give Nepalese pediatric cancer patients access to treatment.